heair

Have you gone through the hair transition, or are you now wanting your chemically treated hair to return to its natural curvature? To do so, it is essential to go through the transition process, where chemicals are set aside for the hair, making room for new cuts (to remove chemically treated strands) and products that […]

Exposed daily to natural agents like wind, sun, rain, and even pollution, in addition to physical aggression from dryers, curling irons, straighteners, and other tools, our hair can be damaged, leaving it dry, brittle, porous, and with split ends. Brazilian model Fernanda Marques, who works with her own image, experiences intense transformations with her hair

Did you know that straight hair – natural or chemically straightened – requires specific care? This is because the structure of the strands is completely different and, normally, chemically straightened hair is more fragile and loses essential elements for its structure. On the other hand, naturally straight hair tends to be silky and its texture

Full of new fashion and beauty trends, 2024 started! Which ones do you intend to adapt to include in your routine and style? When it comes to cuts and coloring, expert Rudi Werner comments on the biggest haircut and color trends that will be popular among women and in requests made to beauty salons and

Hair transitioning is a process where hair stops being treated with chemical products, like straighteners, to return to its natural texture. This long process involves hair growth, and it may look undesirable due to the combination of two different textures: the natural roots and straightened ends. To handle this, it’s essential to adapt your hair

Anyone who takes hair care seriously knows that treatment doesn’t end with rinsing out the conditioner. With hair exposed daily to intense sunlight, pollution, wind, seawater, straighteners, blow dryers, and chemical processes, protecting your hair after showering is essential. And that’s where leave-in conditioner comes in, a true multifunctional ally that acts as an “invisible

In addition to choosing the perfect outfit, hair is the detail that can completely transform your look. At festivals and outdoor performances, your hair is exposed to sun, rain, wind, and many hours of dancing. Therefore, the mission is to find hairstyles for music shows that are stylish, comfortable, and will last until the end

Hair color trends for 2025 promise to be bold and vibrant! From Mocha Mousse (Pantone’s color of the year) to the classic Strawberry Blonde, here are 4 shades of color that promise to be a hit this season. Mocha MousseMocha Mousse is the bet for 2025 and mixes nuances of deep brown with touches of

Hair oil is a classic ally in the hair care routine. Rich in nutrients, it can be used in different ways, bringing shine, frizz control, softness, and protection against damage. But do you know how and when to use hair oil correctly? Check out the main benefits of hair oil, the most suitable types, and